Did you choose your line of work or fall into it circumstantially?
I fell into it somewhat circumstantially, although I did make choices along the way. I think that I have always enjoyed more creative endeavors, and that marketing and communications can be very creative undertakings. So I guess it was my skills and interests combined with the jobs that I happened to get.
What kind of education was necessary to enter your career?
I studied English at UC Berkeley, and I also have a background in yearbook editing and took classes after college in web and graphic design programs. I think that a lot of people start out with more focus on marketing and communications than I had, and really pursue those things in college, but I just studied reading and especially writing, which has been tremendously helpful in all of my communications work.
What were the milestones on your professional journey?
The first job that I had in marketing and communications was with a tech startup company. That was where I really cut my teeth and learned through experience about managing an entire marketing/communications program - website, advertising, branding, messaging, communications, the whole thing. Getting promoted at that job was a very big deal, and was really my first true professional milestone. When I came to Sunny Hills, I was moving to the nonprofit world and actually thought that I would be moving away from marketing, but ended up taking on a lot of those same responsibilities in my new job. The big milestone here was deciding to make the move into fulltime marketing and communications (previously I did most of my work in fund development).
This week we finalized my project. I will be making a brochure about one of Sunny Hills' programs called The Marin Academic Center. It's an elementary for troubled students which helps them mainstream back in 'regular' school. Today I made possible cover designs as a navigated my way through InDesign™. Here they are:
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