Week 9

This week I worked 7 hours at Sunny Hills and read the book for 2 hours at home.

Total hours so far: 65

This weak I completed the Marin Academic Center brochure. That means all the design work and the content. I am really happy because the principle of MAC as well as the owner of Sunny Hills, and the main graphic designer for Sunny Hills, all like my brochure design a lot. Their only sugesstion was to add a pic or 2 of older kids because MAC is a k-8 school and the brochure only included elementary school kids. I did this but my mentor also made the sugegestion that we do 2 brochures and split them as a k-5 audience brochure and a 6-8 audience brochure (obviously I won't have to make both because I won't have enough time). Because of this new idea I have 2 final brochures - the original with only little kid photos and a new one that includes a shot of middle-school aged students. Here they are:

Design 1 (With only little kids)

Design 2 (With one pic of older kids)

The formating is like this: Flap 3 is the cover, Flap 2 is the back, Flap 1 is what you first see when you open up the cover. Flap 6 is behind flap 1. Flaps 4 and 5 are the inside. So the brochure is two-sided and is a tri-fold brochure. As you can see the second page is the same for both designs.

Week 8

This Monday I worked 7 hours and spent 2 hours throughout the week reading the Adobe InDesign Book. I also came in on Friday to catch up for about 6 hours.

Total hours so far: 53

On Monday I finished up the design work on the brochure. Some things still need a bit of tweaking but I'm fairly satisfied. On Friday I began work on the "copy" or the actual content of the brochure. I made titles for the 4 major sections on the inside flap and wrote the description under one of them.

I think what I like best about working as a graphic designer is how you get to pretty much play all day. You are creating an art form and you get to play around with what you like and don't like in your design. Obviously its fun because you are working with something that is aesthetically pleasing. You are given the opportunity to create the "face" of a company or program. It is your job to make sure that they are remembered. It's cool cause you can take ideas from all sorts of places and let them inspire your design work. Every single man-made object on this earth has design elements to it so the possibilities are endless. I also like that the job opportunities for graphic designers are fairly broad. You can work for a design firm that gets hired by outside companies to do design work for them or you can work as the "graphic designer" for any company and do all the design work for any marketing projects they have.

Week 7

On Monday I worked 7 hours and on Sunday Night I read the Adobe Creative Suite 3 Design Premium for Dummies for one hour.

Total hours so far: 38

Hannah and I have decided that my presentation will take place on Monday April 14th at Sunny Hills. The development office will be moving later this week to a portable so I would give my presentation either in there or in the conference room back in the main office. We haven't picked a time yet so I guess we will just schedule it around what works best for Mr. Wells. Sunny Hills has a projector that I could set up for my keynote presentation.

This week I worked on finalizing three cover designs. I got some feedback from Hannah, then turned the files into PDF format and emailed them to Joe (the boss) to review. After that I started working on the inside design for one of the 3 covers.

Week 6

This Monday I worked a 7-hour day and spent an hour at home reading about how to use Adobe InDesign™.

Total Hours so far: 30

In response to this weeks prompt, this is what my mentor had to say:

Did you choose your line of work or fall into it circumstantially?

I fell into it somewhat circumstantially, although I did make choices along the way. I think that I have always enjoyed more creative endeavors, and that marketing and communications can be very creative undertakings. So I guess it was my skills and interests combined with the jobs that I happened to get.

What kind of education was necessary to enter your career?

I studied English at UC Berkeley, and I also have a background in yearbook editing and took classes after college in web and graphic design programs. I think that a lot of people start out with more focus on marketing and communications than I had, and really pursue those things in college, but I just studied reading and especially writing, which has been tremendously helpful in all of my communications work.

What were the milestones on your professional journey?

The first job that I had in marketing and communications was with a tech startup company. That was where I really cut my teeth and learned through experience about managing an entire marketing/communications program - website, advertising, branding, messaging, communications, the whole thing. Getting promoted at that job was a very big deal, and was really my first true professional milestone. When I came to Sunny Hills, I was moving to the nonprofit world and actually thought that I would be moving away from marketing, but ended up taking on a lot of those same responsibilities in my new job. The big milestone here was deciding to make the move into fulltime marketing and communications (previously I did most of my work in fund development).

This week we finalized my project. I will be making a brochure about one of Sunny Hills' programs called The Marin Academic Center. It's an elementary for troubled students which helps them mainstream back in 'regular' school. Today I made possible cover designs as a navigated my way through InDesign™. Here they are:

Week 5

Unfortunately I was unable to go to my internship this week because my mentor's mother was having surgery. I am starting to worry about not having a full 80 hours by the end of this process. My mentor was supposed to email me some work to do today so I could still could hours but I never received an email and she is now out of the office so I was unable to contact her in time. I had a mailer she gave me to review which I spent a few hours on so I was only able to could 2 hours this week.

Total hours so far: 22

I also am worried about what my project will be now. Because it doesn't look like the newsletter is going to work. I have been working on the layout for some inserts in a folder about Sunny Hills. This could end up being part of a final project. Maybe I could do a few more little projects and them put them together for my final presentation. I just hope I have enough time.