Monday, April 14, 2008
Week 11
Total hours: 77 (<----three hours short of 80. Oh well)
This week was the last week of my internship at Sunny Hills. I gave my presentation about my experience and what I learned about graphic design work. My audience included my mentor Hannah, other Sunny Hills employees Pennell, Sandy, Elizabeth, the owner Joe Costa, and Mr. Wells. I was glad so many people came.
I talked about why I was there, what I did, the steps that went into my project, and what I learning about being a graphic designer. The presentation went really well. I had a keynote prepared and I felt like I spoke really well and everybody was congratulating me at the end. I found out that they will be using my brochure as is (NO CHANGES!) for the company. Once they are printed Hannah's going to mail me a bunch.
I'm sad my internship is over. But I'm glad I get to continue learning about graphic communications next year in college.
Monday, April 7, 2008
Week 10
Total hours so far: 72
This week I put in Hannah's edits for the brochure. This included small things, spelling fixes, and major rennovations on the content of the brochure. Everything looked good. So I called Derek of Strahm Communications to ask what I needed to do to make the file printer-ready. This was hard part. Derek's co-worker walked me through the process. I had to convert all the images from "RBG Color" mode to "CMKY" mode in Photoshop. Then I had to re-import them back into the InDesign document and make a folder of all the photos. Then I had to "package" the document meaning it was exported into f older with all the fonts and links used in it. There were some complications but I sent it through anyways. Then I had to upload the folder with the fonts, links, photos, and the actual document to Strahmcom.com but in order to do so I had to compress the folder to a ".zip" so that it could all be sent through. It was difficult but Derek says that he has a ll the necessary peices and he'll get back to us.
I also visited Elizabeth with Hannah to make sure their projector would work with my mac for the presentation next week.
Monday, March 31, 2008
Week 9
Design 1 (With only little kids)

Monday, March 24, 2008
Week 8
Total hours so far: 53
On Monday I finished up the design work on the brochure. Some things still need a bit of tweaking but I'm fairly satisfied. On Friday I began work on the "copy" or the actual content of the brochure. I made titles for the 4 major sections on the inside flap and wrote the description under one of them.
I think what I like best about working as a graphic designer is how you get to pretty much play all day. You are creating an art form and you get to play around with what you like and don't like in your design. Obviously its fun because you are working with something that is aesthetically pleasing. You are given the opportunity to create the "face" of a company or program. It is your job to make sure that they are remembered. It's cool cause you can take ideas from all sorts of places and let them inspire your design work. Every single man-made object on this earth has design elements to it so the possibilities are endless. I also like that the job opportunities for graphic designers are fairly broad. You can work for a design firm that gets hired by outside companies to do design work for them or you can work as the "graphic designer" for any company and do all the design work for any marketing projects they have.
Monday, March 17, 2008
Week 7
Total hours so far: 38
Hannah and I have decided that my presentation will take place on Monday April 14th at Sunny Hills. The development office will be moving later this week to a portable so I would give my presentation either in there or in the conference room back in the main office. We haven't picked a time yet so I guess we will just schedule it around what works best for Mr. Wells. Sunny Hills has a projector that I could set up for my keynote presentation.
This week I worked on finalizing three cover designs. I got some feedback from Hannah, then turned the files into PDF format and emailed them to Joe (the boss) to review. After that I started working on the inside design for one of the 3 covers.
Tuesday, March 11, 2008
Week 6
Did you choose your line of work or fall into it circumstantially?
I fell into it somewhat circumstantially, although I did make choices along the way. I think that I have always enjoyed more creative endeavors, and that marketing and communications can be very creative undertakings. So I guess it was my skills and interests combined with the jobs that I happened to get.
What kind of education was necessary to enter your career?
I studied English at UC Berkeley, and I also have a background in yearbook editing and took classes after college in web and graphic design programs. I think that a lot of people start out with more focus on marketing and communications than I had, and really pursue those things in college, but I just studied reading and especially writing, which has been tremendously helpful in all of my communications work.
What were the milestones on your professional journey?
The first job that I had in marketing and communications was with a tech startup company. That was where I really cut my teeth and learned through experience about managing an entire marketing/communications program - website, advertising, branding, messaging, communications, the whole thing. Getting promoted at that job was a very big deal, and was really my first true professional milestone. When I came to Sunny Hills, I was moving to the nonprofit world and actually thought that I would be moving away from marketing, but ended up taking on a lot of those same responsibilities in my new job. The big milestone here was deciding to make the move into fulltime marketing and communications (previously I did most of my work in fund development).
This week we finalized my project. I will be making a brochure about one of Sunny Hills' programs called The Marin Academic Center. It's an elementary for troubled students which helps them mainstream back in 'regular' school. Today I made possible cover designs as a navigated my way through InDesign™. Here they are:



Monday, March 3, 2008
Week 5
Total hours so far: 22
I also am worried about what my project will be now. Because it doesn't look like the newsletter is going to work. I have been working on the layout for some inserts in a folder about Sunny Hills. This could end up being part of a final project. Maybe I could do a few more little projects and them put them together for my final presentation. I just hope I have enough time.


